02: What is a Financial Plan?

InvestBetter.™
EPISODE 02
What Is a Financial Plan?
FROM THE DESK OF
Sten Morgan
CFP® · Founder, InvestBetter™

You probably own some funds and a policy or two. This week: why that is not a plan, and what one actually covers.

Most people think they have a financial plan. They have a pile of products.

InvestBetter™ episode 2 is about the difference, and the six areas a real financial plan has to cover.

You have a 401(k). You have some insurance. Maybe a few funds someone sold you years ago. So you have a financial plan, right? Not quite. When I ask people to explain their plan out loud, it is often the first time they have said it to anyone. Most of them hear it and say, that sounds reactive. This week Wendell Moon and I walk through what a real plan looks like, so you know what you are aiming for.

What is a financial plan?

A financial plan is a strategy that covers every part of your financial life and tells you what to do next. It is not the account your employer opened for you or the policy your college roommate sold you. Those are products, and products are fine. But part of why so many plans are really product piles is that the industry pays people to sell. I started out at an insurance company, and the honest truth was that the way to win the trip was to sell more of that one thing than anyone else in the office. Good advisors overcome that. You still need to know the pull exists.

What should a financial plan cover?

Six categories for everyone. A seventh if you own a business. This is the picture I show people. Whoever you work with, this should be your goal.

Complete Financial Plan
Tap any category to learn more
We have an easy way to score your plan.
Score your plan
01

Cash flow

Cash reserve, spending plan, debt

A reserve number you chose on purpose, with a plan for every dollar above it. You can say what you spent last month. Debt is a strategy question, not a yes-or-no question.

02

Tax strategy

Effective rate, marginal rate, three buckets

Your CPA gets the return out on time. Strategy is a different job. Know your rates and which bucket your money lives in: tax deferred, tax free, or taxable.

03

Investment planning

Risk tolerance, process, diversification

Bigger than money in the market. A business and real estate count. Look under the hood: fifteen funds that hold the same things is not diversification.

04

Retirement

A finish line, in today’s dollars

Retirement means you could stop, whether or not you do. Give your advisor a target to reverse engineer from, and stress test it with bad years.

05

Estate planning

Who gets what, when, and how

A basic will is step one. Most people have more vision than that once someone asks: staged gifts, trustees, terms you chose.

06

Risk management

Covered and uncovered risk

Not just insurance. Covered risks are obvious. Ask what you think will never happen, and whether you could survive it.

07

Business strength

IF YOU OWN A BUSINESS
Documentation, data, focus

Operating and buy-sell agreements in writing. Clean, current data to make decisions from. And focus, because your level of focus is directly connected to the outcome.

"Those are important things and those are products you've bought. But I would say you do not have a true financial plan."
Sten Morgan, Episode 2 (03:05)

Do this week

  • Rate yourself 1 to 10 in each of the six categories (seven if you own a business).
  • Be honest about the categories where you’d score a 2.
  • Pick the one you can move fastest and set a goal for it.

You will not take every category from a two to a five overnight. That is fine. From today, if you own mutual funds, great. If you bought insurance, awesome. But you would not say you have a complete financial plan, because now you know what one is. You would say, I do not have one yet, and I am moving toward it. That is a win.

New here? Episode 1 covers the four checks to run before any investment.

SM
Sten Morgan
CFP® · Founder, InvestBetter™ · Host of InvestBetter™
FREE GUIDE: THE FINANCIAL PLAN CHECKLIST
A pile of products is not a plan.

Two pages: the big idea, the four moves from products to a plan, a category self check, and three questions to ask your advisor.

What is a financial plan: the InvestBetter Financial Plan Checklist guide, page 1 What is a financial plan: the InvestBetter Financial Plan Checklist guide, page 2
Get your guide
YOUR FINANCIAL PLAN SCORE
Where does your plan actually stand?

See where you stand across the core areas of a plan. It is not a financial plan, but it is a clear first step.

Cash flow
Investments
Taxes
Risk Management
Retirement
Estate Planning
Get your score
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FAQs

What is a financial plan?

A strategy that covers cash flow, tax strategy, investments, retirement, estate planning, and risk management, and tells you what to do next. Owning a 401(k), funds, or insurance is not a plan by itself.

Do I need a certain amount of money to have a financial plan?

No. The plan is what frees up the money for everything else. Start by rating yourself in each category and working on one.

What if I own a business?

Add a seventh category, business strength: agreements in writing, clean data to decide from, and focus. There are enough financial decisions in running a business that they do not fit the other six.

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